The Power of Media

     Media refers to various means of communication, through media we can get updated about the news and we can easily communicate to people. It is also a form of entertainment to people. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the smartphones. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively. In fact, media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children.

Media is very important for the youth not only for the youth but also to the society since it is one of the fastest and efficient way to receive information on various subjects, most importantly current affairs. The impact of media is very important on youth and society as it helps in building public opinion and stoke collective consciousness. However, going by the recent trends of how some media organizations have become biased we can assume that we are living in changing times where we can’t totally rely on one kind of media for our information. We should open up to the new media like social media, non-mainstream media outlets and bloggers.